Logo for Ambulance Leadership Forum 2026 at De Vere Windsor, March 10-11. Green & white checkerboard arch, event partner Priority Dispatch.

The Ambulance Leadership Forum

Terms & Conditions

Event Booking: Terms and Conditions

When booking to attend Association of Ambulance Chief Executives (AACE) Ambulance Leadership Forum the following terms and conditions apply:

Data Protection

By registering for ALF2026, and by giving us your details, you agree that we can contact you about ALF2026. From time to time, sponsors and partner organisations may like to contact you about related products, events, surveys, special offers and services You also agree that your information will be visible on the event name badge which could be scanned by event sponsors for that purpose. To opt out please contact alf@aace.org.uk 


1.Day Delegate

Attendance as a day delegate will entitle the delegate to receive event details, refreshments, including a buffet lunch, and be able to attend the designated sessions, as advertised in the event programme.


2. Full Event / Package Delegate

Delegates attending the whole event, where it covers more than one day, will be entitled to the same benefits as the Day Delegate along with enhanced provision as outlined in the package details.


a. Delegate Restrictions

Delegates who are not employed by an event sponsor or exhibitor may not promote or advertise any product for commercial gain. If you are a supplier to the sector and want to sponsor ALF2026, please contact alf@aace.org.uk to speak about commercial opportunities. If a delegate is found to be selling or soliciting business at the event, they may be asked to leave.



3. Arrival and Departure – Bedrooms

Where delegates are staying overnight, rooms will be available for occupation, at the discretion of the hotel, as early as possible after 15.00 hrs on the day of arrival and must be vacated before 09.00 on the day of departure.


4. Payment

Attendance at the event is conditional on the timely payment of registration fees which are due upon registration. Please only register once you have confirmed you are able to pay for your package.


5. Cancellations

In the event of a delegate wishing to cancel, such cancellation must be made by e-mail to alf@aace.org.uk and the following will apply:

  1. Day delegates cancelling at least 15 days before the date of the event: In such circumstances 50% of the event fee will be charged, based on the fee originally paid. No refunds will be given for cancellations of bookings made less than 15 days before the date of the event.
  2. Full Event Delegates cancelling at least 28 days before the date of the event: In such circumstances 50% of the event fee will be charged, based on the fee originally paid. No refunds will be given to Full Delegates for cancellations of bookings made less than 28 days before the date of the course. Payment in full will remain due.
  3. No refund will be made for failure to attend or for departing early from the event.
  4. A colleague may, however, be substituted at no extra charge. This should be notified in writing or e-mail to alf@aace.org.uk at least 21 days in advance.
  5. If AACE cancels the event, our liability shall be limited to a refund of any fees paid. In order to keep costs – and thus fees – to a minimum, we reserve the right to amend or alter published programmes and speakers.


6. Joining Instructions

Joining instructions are usually sent by e-mail to the address given at the time of booking. If you have not received your joining instructions three days before the event, please email alf@aace.org.uk


AACE will not be held responsible for non-receipt of joining instructions and refunds will not be issued under these circumstances.


7. Payment Details

Payment will be taken in Sterling (GBP) and the delegate will be charged any foreign exchange commission as appropriate.


Events run by AACE are subject to VAT at 20%. Under UK Tax law VAT is chargeable even if the delegate is resident outside the UK.


8. Video and Photography

Please note that photographs and footage will be taken throughout the conference. These will be used by AACE for marketing and publicity in AACE’s publications, on our website and in social media or in any third-party publication. Please contact AACE if you have any concerns or if you wish to be exempted from this activity.


(1) The members of AACE are the 10 English NHS Ambulance Services (NHS Trusts and NHS Foundation Trusts) and the Welsh Ambulance Service, plus their equivalents in the devolved administrations, dependent territories and the Republic of Ireland.